Hayden and Grodzki to the Rescue
A pair of practice-building articles from the WTCI inbox:
First, C.J. Hayden asks “Not Enough Clients? What’s in Your Way?”
Instead of trying to fix your marketing by just seeking out more ways to meet people or collect names, email addresses and phone numbers, stop for a moment. What is the problem you’re trying to solve? In other words, what’s really getting in the way of your marketing success?
And Lynn Grodzki looks at “Essential Connections“:
[T]the resource of connection — with community — is free. Having a strong professional community can build your practice, but sometimes attending a professional group feels like a waste of precious time. So I wondered: What is the best strategy to finding or creating a community that really supports your life and your work?
