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	<title>Where the Client Is &#187; read</title>
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	<link>http://www.wheretheclientis.com</link>
	<description>Building a better private practice</description>
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		<title>On Couples Therapy</title>
		<link>http://www.wheretheclientis.com/2011/11/10/on-couples-therapy/</link>
		<comments>http://www.wheretheclientis.com/2011/11/10/on-couples-therapy/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 17:27:57 +0000</pubDate>
		<dc:creator>wtci</dc:creator>
				<category><![CDATA[read]]></category>
		<category><![CDATA[couples therapy]]></category>
		<category><![CDATA[psychotherapy networker]]></category>

		<guid isPermaLink="false">http://www.wheretheclientis.com/?p=2027</guid>
		<description><![CDATA[Couples therapists on couples therapy in Psychotherapy Networker]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wheretheclientis.com/wp-content/uploads/2011/11/newlyweds.jpg"><img class="alignright size-medium wp-image-2028" title="newlyweds" src="http://www.wheretheclientis.com/wp-content/uploads/2011/11/newlyweds-199x300.jpg" alt="" width="199" height="300" /></a>The latest issue of <em>Psychotherapy Networker </em>spotlights couples therapy.  Articles online include:</p>
<p style="padding-left: 30px;"><a href="http://www.psychotherapynetworker.org/magazine/currentissue/item/1435-facing-our-fears">Facing Our Fears</a> - Why We Avoid Doing Couples Therapy, by Ellyn Bader and Peter Pearson</p>
<p style="padding-left: 30px;"><a href="http://www.psychotherapynetworker.org/magazine/currentissue/item/1445-removing-the-masks">Removing the Masks</a>, by David Schnarch<strong></strong></p>
<p style="padding-left: 30px;"><a href="http://www.psychotherapynetworker.org/magazine/currentissue/item/1444-a-matter-of-choice">A Matter of Choice</a> - Deciding Whether to Be Right or Be Married, by Terry Real</p>
<p style="padding-left: 30px;"><a href="http://www.psychotherapynetworker.org/magazine/currentissue/item/1439-in-or-out?">In or Out?</a> - Treating the Mixed-Agenda Couple, by William Doherty</p>
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		<item>
		<title>The Mindfulness Movement</title>
		<link>http://www.wheretheclientis.com/2011/09/20/the-mindfulness-movement/</link>
		<comments>http://www.wheretheclientis.com/2011/09/20/the-mindfulness-movement/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 23:40:15 +0000</pubDate>
		<dc:creator>wtci</dc:creator>
				<category><![CDATA[read]]></category>
		<category><![CDATA[mindfulness]]></category>
		<category><![CDATA[psychotherapy networker]]></category>

		<guid isPermaLink="false">http://www.wheretheclientis.com/?p=2015</guid>
		<description><![CDATA[The latest Psychotherapy Networker wonders, &#8220;Do we even need psychotherapy anymore?&#8221;  On line: West Meets East As mindfulness practices work their way into the therapy mainstream, we’re asking more clinically sophisticated questions: Who needs what practice when? What are the downsides? Suggesting Mindfulness As a clinical intervention, mindfulness is best understood by stripping away its aura of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wheretheclientis.com/wp-content/uploads/2011/09/the-mindfulness-movement.jpeg"><img class="alignright size-full wp-image-2016" title="the mindfulness movement" src="http://www.wheretheclientis.com/wp-content/uploads/2011/09/the-mindfulness-movement.jpeg" alt="" width="158" height="205" /></a>The latest <em><a href="http://www.psychotherapynetworker.org/magazine/currentissue">Psychotherapy Networker</a></em> wonders, &#8220;Do we even <em>need</em> psychotherapy anymore?&#8221; <span id="more-2015"></span> On line:</p>
<blockquote><p><span class="Apple-style-span" style="font-size: 15px; font-weight: bold;"><a href="http://www.psychotherapynetworker.org/magazine/currentissue/item/1363-west-meets-east">West Meets East</a></span></p>
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<p><span class="Apple-style-span" style="font-size: 15px; font-weight: normal;"><em>As mindfulness practices work their way into the therapy mainstream, we’re asking more clinically sophisticated questions: Who needs what practice when? What are the downsides?</em></span></p>
</div>
<div><span class="Apple-style-span" style="font-size: 15px; font-weight: bold;"><a href="http://www.psychotherapynetworker.org/magazine/currentissue/item/1364-suggesting-mindfulness">Suggesting Mindfulness</a></span></div>
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<p><em>As a clinical intervention, mindfulness is best understood by stripping away its aura of mystical spirituality and understanding the crucial role suggestion plays in the change process.</em></p>
<p><span class="Apple-style-span" style="font-size: 15px; font-weight: bold;"><a href="http://www.psychotherapynetworker.org/magazine/currentissue/item/1365-when-meditation-isnt-enough">When Meditation Isn&#8217;t Enough</a></span></p>
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<p><span class="Apple-style-span" style="font-size: 15px; font-weight: normal;"> <em>A psychotherapist discusses how to help clients transform the disruptive feelings and thoughts that they’ve learned to simply observe during meditation.</em></span></p>
</div>
<div><span class="Apple-style-span" style="font-size: 15px; font-weight: bold;"><a href="http://www.psychotherapynetworker.org/magazine/currentissue/item/1366-shadow-side-of-meditation">Shadow Side of Meditation</a></span></div>
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<p><span class="Apple-style-span" style="font-size: 15px; font-weight: normal;"> <em>A Zen teacher describes the benefits </em><em>and limitations of traditional meditation practice.</em></span></p>
</div>
<div><span class="Apple-style-span" style="font-size: 15px; font-weight: bold;"><a href="http://www.psychotherapynetworker.org/magazine/currentissue/item/1367-relational-meditation">Relational Meditation</a></span></div>
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</blockquote>
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<blockquote><p><em>Moving from conflict to attunement<br />
</em><strong><br />
</strong><em></em></p></blockquote>
</div>
</div>
</div>
</div>
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		<item>
		<title>The Epidemic of Mental Illness:  Why?  Because</title>
		<link>http://www.wheretheclientis.com/2011/07/04/the-epidemic-of-mental-illness-why-because/</link>
		<comments>http://www.wheretheclientis.com/2011/07/04/the-epidemic-of-mental-illness-why-because/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 15:38:55 +0000</pubDate>
		<dc:creator>wtci</dc:creator>
				<category><![CDATA[read]]></category>

		<guid isPermaLink="false">http://www.wheretheclientis.com/?p=1993</guid>
		<description><![CDATA[Psychiatry unhinged (or not).]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wheretheclientis.com/wp-content/uploads/2011/07/unhinged.jpg"><img class="alignright size-full wp-image-1994" title="unhinged" src="http://www.wheretheclientis.com/wp-content/uploads/2011/07/unhinged.jpg" alt="" width="182" height="277" /></a>In case you missed it (posted on the WTCI Facebook page-slash-sidebar), here&#8217;s a two-part <em>New York Review of Books </em>take down of modern-day psychiatry: <a href="http://www.nybooks.com/articles/archives/2011/jun/23/epidemic-mental-illness-why/">The Epidemic of Mental Illness: Why?</a> and <a href="http://www.nybooks.com/articles/archives/2011/jul/14/illusions-of-psychiatry/?pagination=false">The Illusions of Psychiatry</a>.  And here&#8217;s a take down of the take down from <em>The Last Psychiatrist</em>:  <a href="http://thelastpsychiatrist.com/2011/06/the_epidemic_of_mental_illness.html">The Epidemic of Mental Illness: Because</a>.  From there:</p>
<blockquote><p>Being anti-Pharma is hardly edgy business; it&#8217;s now the established intellectual position of most academics, not to mention everyone.  Insurances are refusing to pay for the branded psych drugs, doctors are being forbidden from consulting; and, simultaneously, Big Pharma is abandoning psychiatry.  Pfizer has all but closed its CNS division, temporarily pretending to still care about something called Pristiq that no one takes.  By next year, all of your love-to-hate drugs&#8211; Zyprexa, Geodon, Seroquel&#8211; will be generic.  There are no new blockbusters coming, no innovative treatments, no Big Pharma research money.  By 2013, you&#8217;ll have gotten what you were not careful to wish for.</p></blockquote>
<p>UPDATE:  Another response in the NYT: <a href="http://www.nytimes.com/2011/07/10/opinion/sunday/10antidepressants.html">In Defense of Antidepressants</a>.</p>
<p>AND:  <a href="http://www.nybooks.com/articles/archives/2011/aug/18/illusions-psychiatry-exchange/">Psychiatrists respond</a> at NYRB.</p>
<p>&nbsp;</p>
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		<item>
		<title>Achieving Excellence</title>
		<link>http://www.wheretheclientis.com/2011/05/22/achieving-excellence/</link>
		<comments>http://www.wheretheclientis.com/2011/05/22/achieving-excellence/#comments</comments>
		<pubDate>Sun, 22 May 2011 15:49:56 +0000</pubDate>
		<dc:creator>wtci</dc:creator>
				<category><![CDATA[read]]></category>
		<category><![CDATA[psychotherapy networker]]></category>

		<guid isPermaLink="false">http://www.wheretheclientis.com/?p=1977</guid>
		<description><![CDATA[Articles from the new Psychotherapy Networker are up.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wheretheclientis.com/wp-content/uploads/2011/05/acheiving-excellence.jpg"><img class="alignright size-full wp-image-1978" title="achieving excellence" src="http://www.wheretheclientis.com/wp-content/uploads/2011/05/acheiving-excellence.jpg" alt="" width="158" height="205" /></a>New issue of <em><a href="http://www.psychotherapynetworker.org/magazine/currentissue">Psychotherapy Networker</a>&#8211;&#8221;</em>Achieving Excellence: Do we need a new model?&#8221;&#8211;here:</p>
<blockquote><p><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1298-the-road-to-mastery"><strong>The Road to Mastery</strong></a><br />
<strong>By Scott Miller and Mark Hubble</strong><br />
Therapists usually enter the field because they’re drawn to the work. But whether they excel depends largely on their professional community.</p>
<p><strong><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1299-building-a-culture-of-excellence">Building a Culture of Excellence</a><br />
By Bob Bertolino</strong><br />
We all have stories about the bureaucracies that stifle clinical creativity and seem to exist primarily to generate meaningless paperwork. Here’s a tale about a community agency that actually works, and how it got that way.</p>
<p><strong><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1300-what-therapists-want">What Therapists Want</a><br />
By Barry Duncan</strong><br />
A close-up look at a 20-year, multinational study that captures the heart of therapists’ aspirations—and perhaps the soul of our professional identity.</p>
<p><strong><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1301-opening-the-path">Opening the Path </a><br />
By Barry Duncan</strong><br />
Down for the count, a therapist again discovers that even the most hopeless sessions can have a positive outcome if you stay with the process.</p>
<p><strong><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1302-from-isolation-to-connection">From Isolation to Connection</a><br />
By Peter Fraenkel</strong><br />
A modest proposal about how to get out of your cubbyhole, enliven your conversations with others in the field, and experience a new kind of professional community.</p>
<p><strong><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1303-mapping-the-future">Mapping the Future</a><br />
By Mary Sykes Wylie</strong><br />
Emerging from their monastic little cells, 3,000 psychotherapists had a<br />
schmooze-fest celebrating the power of face-to-face</p></blockquote>
<p>&nbsp;</p>
<p><em><br />
</em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>New TILT</title>
		<link>http://www.wheretheclientis.com/2011/05/13/new-tilt/</link>
		<comments>http://www.wheretheclientis.com/2011/05/13/new-tilt/#comments</comments>
		<pubDate>Fri, 13 May 2011 23:05:22 +0000</pubDate>
		<dc:creator>wtci</dc:creator>
				<category><![CDATA[read]]></category>
		<category><![CDATA[TILT]]></category>

		<guid isPermaLink="false">http://www.wheretheclientis.com/?p=1967</guid>
		<description><![CDATA[May issue now on the virtual stands.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wheretheclientis.com/wp-content/uploads/2011/05/tilt1.jpg"><img class="alignright size-medium wp-image-1970" title="tilt" src="http://www.wheretheclientis.com/wp-content/uploads/2011/05/tilt1-300x147.jpg" alt="" width="300" height="147" /></a>New TILT is out. (Stands for &#8220;Therapeutic Innovations in Light of Technology.&#8221;)  Covered:</p>
<blockquote><p><a href="http://issuu.com/onlinetherapyinstitute/docs/tilt_issue5_final/9" target="_blank">Experiencing Presence &#8211; Some Thoughts</a></p>
<p><a href="http://issuu.com/onlinetherapyinstitute/docs/tilt_issue5_final/24" target="_blank">Saving the Game: The Use of Gaming within Psychotherapy</a></p>
<p><a href="http://issuu.com/onlinetherapyinstitute/docs/tilt_issue5_final/38" target="_blank">Technology Enhanced Coaching</a></p>
<p><a href="http://issuu.com/onlinetherapyinstitute/docs/tilt_issue5_final/40" target="_blank">Cutting Edge Technology to Aid People with Mental Health Issues</a></p>
<p><a href="http://issuu.com/onlinetherapyinstitute/docs/tilt_issue5_final/12" target="_blank">Certificate Programme Services: Certificate in the Therapeutic Use of Technology</a></p>
<p>&nbsp;</p></blockquote>
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		<title>The Great Attachment Debate</title>
		<link>http://www.wheretheclientis.com/2011/03/14/the-great-attachment-debate/</link>
		<comments>http://www.wheretheclientis.com/2011/03/14/the-great-attachment-debate/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 15:41:54 +0000</pubDate>
		<dc:creator>wtci</dc:creator>
				<category><![CDATA[read]]></category>
		<category><![CDATA[psychotherapy networker]]></category>

		<guid isPermaLink="false">http://www.wheretheclientis.com/?p=1785</guid>
		<description><![CDATA["How important is early experience?"  Psychotherapy Networker wants to know.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wheretheclientis.com/wp-content/uploads/2011/03/attachment-debate.jpg"><img class="alignright size-full wp-image-1786" title="attachment debate" src="http://www.wheretheclientis.com/wp-content/uploads/2011/03/attachment-debate.jpg" alt="" width="156" height="205" /></a>Attachment themed <em><a href="http://www.psychotherapynetworker.org/magazine/currentissue">Psychotherapy Networker</a></em> is up.  Some of what&#8217;s available online:</p>
<blockquote>
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<p><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1261-the-attunded-therapist"><strong>The Attuned Therapist</strong></a><br />
<strong>By Mary Sykes Wylie and Lynn Turner</strong><br />
In recent years, attachment theory, with its emphasis on early bonding, connection and relationship, has exerted as much influence over the field of psychotherapy as any other perspective. Why then do some critics believe that it&#8217;s sending therapists off on the wrong track?</p>
<p><strong><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1269-bringing-up-baby">Bringing Up Baby</a><br />
By Jerome Kagan</strong><br />
While therapists may consider some intuitively appealing ideas about human development—like attachment theory—beyond dispute, the researcher&#8217;s job is to challenge unproven explanations shaped more by our biases and preconceptions than by hard evidence.</p>
<p><strong><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1271-the-verdict-is-in">The Verdict Is In</a><br />
By Alan Sroufe and Daniel Siegel</strong><br />
Fifty years of research has confirmed that the emotional quality of our earliest attachment relationships is central to our well-being as adults.</p>
<p><strong><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1267-the-nightgown">The Nightgown </a><br />
By Bruce Jay Friedman</strong><br />
A determined patient searches for therapeutic insight from an unlikely source.</p>
<p>&nbsp;</p>
</div>
</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p></blockquote>
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		<item>
		<title>Farewell to the Couch</title>
		<link>http://www.wheretheclientis.com/2011/03/06/farewell-to-the-couch/</link>
		<comments>http://www.wheretheclientis.com/2011/03/06/farewell-to-the-couch/#comments</comments>
		<pubDate>Sun, 06 Mar 2011 15:20:54 +0000</pubDate>
		<dc:creator>wtci</dc:creator>
				<category><![CDATA[read]]></category>

		<guid isPermaLink="false">http://www.wheretheclientis.com/?p=1782</guid>
		<description><![CDATA[A portrait of the modern day business of psychiatry.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nytimes.com/2011/03/06/health/policy/06doctors.html?pagewanted=2&amp;_r=1&amp;hp"></a><a href="http://www.nytimes.com/2011/03/06/health/policy/06doctors.html?pagewanted=2&amp;_r=1&amp;hp"><a href="http://www.wheretheclientis.com/wp-content/uploads/2011/03/farewell.jpg"><img class="alignright size-medium wp-image-1925" title="farewell" src="http://www.wheretheclientis.com/wp-content/uploads/2011/03/farewell-219x300.jpg" alt="" width="219" height="300" /></a>Talk Doesn’t Pay, So Psychiatry Turns to Drug Therapy</a> (New York Times):</p>
<blockquote><p>Recent studies suggest that talk therapy may be as good as or better than drugs in the treatment of depression, but fewer than half of depressed patients now get such therapy compared with the vast majority 20 years ago. Insurance company reimbursement rates and policies that discourage talk therapy are part of the reason. A psychiatrist can earn $150 for three 15-minute medication visits compared with $90 for a 45-minute talk therapy session.</p>
<p>Competition from psychologists and social workers — who unlike psychiatrists do not attend medical school, so they can often afford to charge less — is the reason that talk therapy is priced at a lower rate. There is no evidence that psychiatrists provide higher quality talk therapy than psychologists or social workers.</p></blockquote>
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		<title>Diets and Our Demons</title>
		<link>http://www.wheretheclientis.com/2011/01/15/diets-and-our-demons/</link>
		<comments>http://www.wheretheclientis.com/2011/01/15/diets-and-our-demons/#comments</comments>
		<pubDate>Sat, 15 Jan 2011 22:43:53 +0000</pubDate>
		<dc:creator>wtci</dc:creator>
				<category><![CDATA[read]]></category>
		<category><![CDATA[psychotherapy networker]]></category>

		<guid isPermaLink="false">http://www.wheretheclientis.com/?p=1730</guid>
		<description><![CDATA[Psychotherapy Networker on dieting.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wheretheclientis.com/wp-content/uploads/2011/01/watermelon.jpg"><img class="alignright size-medium wp-image-1797" title="watermelon" src="http://www.wheretheclientis.com/wp-content/uploads/2011/01/watermelon-300x225.jpg" alt="" width="300" height="225" /></a>A big chunk of the latest Psychotherapy Networker awaits you online:  &#8221;<a href="http://www.psychotherapynetworker.org/magazine/currentissue">Diets and Our Demons: Does Anything Really Work?</a>&#8221; Included:</p>
<blockquote><p><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1216-chew-wisely"><strong>Chew Wisely</strong></a><br />
<strong>By Fred Wistow</strong><br />
Remember as a kid being scrupulously taught that eating was a serious business that brooked no nonsense? A lifetime later, this author discovered that—as with so many other life lessons—his mother was totally wrong.</p>
<p><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1206-i-think-therefore-i-eat"><strong>I Think, Therefore I Eat</strong></a><br />
<strong>By Judith Beck</strong><br />
From the viewpoint of Cognitive-Behavioral Therapy, the reason that dieters so frequently fail to stick to their healthy eating plans is simple: knowing <em>what</em> to do and knowing <em>how to get yourself to do it </em>are two entirely different skills.</p>
<p><strong><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1211-its-not-about-the-food">It&#8217;s Not about the Food</a> </strong><br />
<strong>By Lisa Ferentz</strong><br />
The key to working effectively with eating disorders is understanding that starving, bingeing, and purging aren&#8217;t simply bad habits. For treatment to work, it must get beyond the focus on negative behavior to grasp the emotional cycle of disordered eating.</p>
<p><a href="http://www.psychotherapynetworker.org/magazine/currentissue/1215-cyberspaced"><strong>Cyberspaced </strong></a><br />
<strong>By Mary Sykes Wylie and Rich Simon</strong><br />
MIT professor Sherry Turkle has spent the last 30 years studying what our machines have come to mean to us, and how they&#8217;re altering—sometimes radically—our experience of intimacy, privacy, personal identity, and human connection.</p></blockquote>
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		<title>Wounds of War</title>
		<link>http://www.wheretheclientis.com/2010/11/13/wounds-of-war/</link>
		<comments>http://www.wheretheclientis.com/2010/11/13/wounds-of-war/#comments</comments>
		<pubDate>Sat, 13 Nov 2010 16:32:29 +0000</pubDate>
		<dc:creator>wtci</dc:creator>
				<category><![CDATA[read]]></category>
		<category><![CDATA[psychotherapy networker]]></category>

		<guid isPermaLink="false">http://www.wheretheclientis.com/?p=1668</guid>
		<description><![CDATA[Psychotherapy Networker looks at vets and PTSD]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wheretheclientis.com/wp-content/uploads/2010/11/wounds-of-war.jpg"><img class="alignright size-full wp-image-1669" title="wounds of war" src="http://www.wheretheclientis.com/wp-content/uploads/2010/11/wounds-of-war.jpg" alt="" width="156" height="205" /></a>The new issue of <em>Psychotherapy Networker</em> awaits online:</p>
<blockquote><p><strong><a href="http://psychotherapynetworker.org/magazine/currentissue/1151-the-puzzle-of-ptsd">The Puzzle of PTSD</a><br />
By Roy Clymer</strong><br />
Does the diagnosis of PTSD actually hamper therapists&#8217; ability to help combat veterans do the hard work of coming to terms with their war experiences.</p>
<p><strong><a href="http://psychotherapynetworker.org/magazine/currentissue/1158-it-takes-a-community-">It Takes a Community</a><br />
By Laurie Leitch and Elaine Miller-Karas</strong><br />
Our standard psychotherapeutic paradigm is unequal to the mammoth challenge of serving the troops who&#8217;ve served in Iraq and Afghanistan. What&#8217;s needed is a public health perspective that taps into the power of community healing.</p>
<p><strong><a href="http://psychotherapynetworker.org/magazine/currentissue/1157-the-language-of-the-nervous-system-">The Language of the Nervous System </a><br />
By Laurie Leitch and Elaine Miller-Karas</strong></p>
<p><strong><a href="http://psychotherapynetworker.org/magazine/currentissue/1141-rules-of-engagement">The Rules of Engagement </a><br />
By Alison Lighthall</strong><br />
What civilian therapists need to know about military culture and life in a combat zone to best serve veterans struggling with war trauma</p>
<p><strong><a href="http://psychotherapynetworker.org/magazine/currentissue/1155-the-case-for-energy-psychology">The Case for Energy Psychology </a><br />
By David Feinstein</strong><br />
A wizened, seen-it-all psychologist describes how he came to embrace an approach that much of the orthodox psychotherapy world considers the latest incarnation of snake oil.</p>
<p><strong><a href="http://psychotherapynetworker.org/magazine/currentissue/1140-a-smile-after-the-storm">A Smile after the Storm</a><br />
By Caroline Sakai<br />
</strong>A young orphan in Rwanda learns to get beyond an experience of unimaginable horror.</p>
<p><strong><a href="http://psychotherapynetworker.org/magazine/currentissue/1161-deconstructing-depression">Deconstructing Depression</a><br />
By Margaret Wehrenberg</strong><br />
Depression is an ill-defined diagnosis encompassing conditions with a variety of underlying causes. Recognizing different forms of depression is the key to initiating effective treatment.</p></blockquote>
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		<title>Social Media: Marketing Morass?</title>
		<link>http://www.wheretheclientis.com/2010/11/08/social-media-marketing-morass/</link>
		<comments>http://www.wheretheclientis.com/2010/11/08/social-media-marketing-morass/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 16:25:05 +0000</pubDate>
		<dc:creator>wtci</dc:creator>
				<category><![CDATA[read]]></category>
		<category><![CDATA[hay]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.wheretheclientis.com/?p=1665</guid>
		<description><![CDATA[C.J. Hayden questions the enthusiasm for social media marketing.]]></description>
			<content:encoded><![CDATA[<p>C.J. Hayden asks, <a href="http://www.getclientsnow.com/social-media-mktg.htm">Social Media Marketing: Boon or Boondoggle?</a></p>
<blockquote><p>It seems that everywhere you turn these days, someone is promoting social media as the lowest cost, highest impact marketing channel available for small business owners. And that right there is a problem. Far too many people ARE promoting this idea &#8212; many of whom are those likely to benefit if you make use of their media channel, enroll in their social media class, or hire them to manage your social media for you.</p>
<p>But what is the reality? A recent study reported by eMarketer (<a href="http://www.emarketer.com/Article.aspx?R=1007956" target="_blank">http://www.emarketer.com/Article.aspx?R=1007956</a> ) shows that only 42% of small business owners who use social media marketing are receiving sales leads from Facebook, 36% from LinkedIn, and 16% from Twitter. That&#8217;s a pretty poor showing from a marketing channel that&#8217;s being touted as so effective.</p></blockquote>
<p>Her conclusion:</p>
<blockquote><p>There is still no &#8220;silver bullet&#8221; solution for marketing your professional services at zero cost in your spare time. You still have to invest time and money to identify likely prospects, follow up with them to deepen relationships, and have sales conversations that expose you to rejection. And that will be true no matter what new technology for marketing is invented next month or next year.</p></blockquote>
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