Marketing Within Your Comfort Zone

More from practice guru Lynn Grodzki: A new article, Marketing Within Your Comfort Zone.

Marketing may be the most hated word in private practice. Most of my clients tell me that they can’t stand marketing their practices. For them, any marketing is synonymous with push marketing — shameless advertising, overpromising, promoting, or seducing — the direct opposite of the healing relationships they are trying to build. They don’t want any part of it.

But you can leverage your marketing efforts (leverage = learning to do a lot with a little) by applying two steps:

1) Find the need in the market
2) Stay within your comfort zone.

The “here’s how” is on her site.