The Secret to Marketing

New column by C.J. Hayden.  The secret to marketing is…there is no secret:

[I]nstead of looking for a magic formula to avoid the work of marketing altogether, find ways to make it easier on yourself. Here are four suggestions that will help.

1. Choose a target market you enjoy spending time with, and whose issues and goals you care about.
2. Get help with crafting marketing messages if messaging isn’t your strong point.
3. Use role models, recommended advisors, or a trusted system to identify only the best marketing approaches, then do what they advise.
4. Use the support of a buddy, coach, or success team to help you follow through on your plans, market consistently, and break through fear and procrastination.