Where the Client Is

Author: wtci

  • BizSavvy Therapist

    Nice blog on these very topics by Susan Giurleo, PhD at BizSavvyTherapist.com. Now added to the “gurus” list. Worth a read.

  • Private Practice Marketing Gurus

    A handful of marketing sites and givers of advice-for-a-price keep popping up as I get the lay of the (private practice promotion) land. Can’t yet vouch for any of them (though Lynn Grodzki’s books look good). Here’s an starter list, A to T: Juliet Austin (JulietAustin.com) Joe Bavonese (Uncommon-Practices.com) Diane Dawson (PrivatePracticeMarketingRoundtable.com) Lynn Grodzki (PrivatePracticeSuccess.com)…

  • Evolution of Psychotherapy

    Speaking of speaking, the Evolution of Psychotherapy conference approaches. Heavy hitters deliver wisdom (of various weights). Recommended.

  • Practice Building Virtual Conference

    This is happening. (Ends tomorrow–Sat., Oct. 17, ’09.)

  • Help for the Helper

    New at the WTCI Bookstore, a page of books on clinician self-care (including Help for the Helper by Babette Rothschild). Can’t build a practice if you’re burnt out and over it.

  • Inbox: "A Marathon, Not a Sprint"

    From my inbox, an email, from reader/social worker Coleen, chock full of practice start-up advice. Great to get just as the blog is starting. Printed with permission. Thanks, Coleen! I am an avid reader of your earlier blog (SW Test Prep Blog), and want to give you well-earned congratulations on your LCSW. I am (re)taking…

  • Private Practice Insurance

    Pre-launch next step: malpractice insurance. For social workers, a liability deal through the NASW here. The AAMFT links to CPH and Associates. For psychologists, Google likes the American Psychological Association Insurance Trust. Doesn’t matter where you go for insurance, just go. Things happen.

  • The Private Practice of the Future

    Practice-growing guru, Lynn Grodzki, discusses the changing face of private practice in a Psychotherapy Networker article posted on her site, privatepracticesuccess.com: The private practice of the future—one that’s profitable, relational, consumer driven, free of managed care, and highly marketable—may look quite different from the ones that therapists occupy today. There are many possible business models…

  • Private Practice Web Listing

    Eventually, you’re going to have to figure out how to bring clients in. One way to start without getting up from the very machine you’re sitting in front of: Spread the word on various listing sites. Catch is, they cost. Rule of thumb is, more traffic = more money. Here are some starter basics–the ones…

  • Office People

    Another way to chase down office space in which to do therapy: Contact everyone you know who has an office. Former classmates, teachers, therapists. They’re working, but they’re not working all the time. Weekend office space? Lots of it.