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Found an Office
Took look longer than I thought, but got done. A former professor is renting out her space to me. It’s very much her space–the teddy bear, the religious figurines–but it’s space. Am glad. Next up, website, business cards. Will post on it all.
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Conference Call: Ethical Service Marketing
Inbox item from Dr. Susan Giurleo of BizSavvyTherapist.com: I think lots of helping professionals are wary of marketing because they are unsure if it can be done ethically. No one wants to manipulate or push their services onto anyone. But this fear of being too “sales-y” stops us from sharing valuable information that can help…
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Getting Your NPI
Going into private practice? You’re going to need a National Provider Indentifier (NPI)–or so they tell me. Here’s a handy how-to. Short version: Know your social and basic info; get your taxonomy number (that’s if you’re doing the paper app–the online version includes a look-up feature); apply. The government version of the walk-through and the…
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Pop-Up Therapy?
The L.A. Times reports shuttered mall stores have been opening as short-term, brand-building businesses–“pop-ups”
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BizSavvy Therapist
Nice blog on these very topics by Susan Giurleo, PhD at BizSavvyTherapist.com. Now added to the “gurus” list. Worth a read.
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Private Practice Marketing Gurus
A handful of marketing sites and givers of advice-for-a-price keep popping up as I get the lay of the (private practice promotion) land. Can’t yet vouch for any of them (though Lynn Grodzki’s books look good). Here’s an starter list, A to T: Juliet Austin (JulietAustin.com) Joe Bavonese (Uncommon-Practices.com) Diane Dawson (PrivatePracticeMarketingRoundtable.com) Lynn Grodzki (PrivatePracticeSuccess.com)…
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Evolution of Psychotherapy
Speaking of speaking, the Evolution of Psychotherapy conference approaches. Heavy hitters deliver wisdom (of various weights). Recommended.
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Practice Building Virtual Conference
This is happening. (Ends tomorrow–Sat., Oct. 17, ’09.)
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Help for the Helper
New at the WTCI Bookstore, a page of books on clinician self-care (including Help for the Helper by Babette Rothschild). Can’t build a practice if you’re burnt out and over it.
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Inbox: "A Marathon, Not a Sprint"
From my inbox, an email, from reader/social worker Coleen, chock full of practice start-up advice. Great to get just as the blog is starting. Printed with permission. Thanks, Coleen! I am an avid reader of your earlier blog (SW Test Prep Blog), and want to give you well-earned congratulations on your LCSW. I am (re)taking…
Get practice, get licensed!
Pass the ASWB exam with realistic practice from SWTP.
